The world of marketing is dynamic, interactive and changing, and v due to its objective of adapting to new technologies, it must be able to carry out the changing focus of consumers. Now there is a promising new change for digital marketing , along with many other industries: blockchain. In 2016, we saw ad-blocking become the norm. And now, in 2018, we are seeing the rise of blockchain, even from last year. He's already making big changes in the financial world, and if you're not already on his radar, you should be. Blockchain technology will not only apply to finance; Its uses are much broader Japan Phone Number List than anyone can imagine. So if you want to ride this lane or have no idea what it is and how to do it, you've come to the right place.
But first, take a look at this TED where a partner of one of the pioneer companies in using Blockchain in Spain explains how it will dominate commercial communications. [Tweet "Blockchain is like a public ledger that everyone can see and share among all its users."] What is Blockchain? Blockchain comes from the combination of two words in English: block (of blocks) and chain (of chain). Blockchain is Japan Phone Number List like a public ledger (or public wallet) that everyone can see and share among Japan Phone Number List all its users. It is the best peer-to-peer network. For their part, everyone who uses blockchain keeps the ledger (or secure account book) up to date. It is stored in a chain-like setup, where transaction history is stored in "blocks" and can only be built, not changed.
For example, if someone tries to hack, everyone would be aware of this hack, because the ledger would be changed for all participants in the chain. With the number of people already using it, that's almost impossible. Can you imagine how safe it will be when there is a massive absorption of it? By having this digital wallet registered on everyone's computer, it becomes decentralized. Which is different from a bank, where transactions are stored Japan Phone Number List privately and handled only by the bank. Blockchain is outside of any bank or government, which means that there is no central authority that sets regulations about it. Then you can say goodbye to the middleman who charges a commission (ie banks or other financial institutions).
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